Bella Freud has launched her first beauty and lifestyle collection this September 2026, in partnership with Cheltenham brand incubator, SLG.
Best known for her iconic knitwear, Bella Freud – daughter of painter Lucian and great-granddaughter of the founder of psychoanalysis, Sigmond – has this month launched Glamorama, a collection of beauty and lifestyle pieces, exclusively at Boots.
Developed and created together with Gloucestershire-founded SLG, Bella has translated her signature style to the new collection, which features a range of products from an amber lip oil and hand wash and lotion, to hair slides and a compact mirror.
SLG Brands says a particularly strong creative thread throughout the collection is Bella’s love of evocative words and their emotional power. The designer says of the collection: 'These words have landed in my consciousness, travelled from my mind's eye and down my arm, passing through my heart.'
Designed to bring a sense of luxury to the everyday, Bella describes the products as being 'for those moments when it's just you and the mirror – addressing a moment of self-doubt'.
Lucy Beresford, CEO at SLG Brands, said: 'Bella Freud has built an iconic British brand with a unique point of view. We are proud to partner with her to create a beauty collection that authentically translates her creative vision into a compelling consumer offering.'
The launch follows the recent announcement of another new SLG collaboration, with a British brand best known for its iconic wellington boots, Hunter, on its first ever men's grooming range.
Bella Freud Beauty is available exclusively at Boots stores nationwide and online now.
